Senior Capstone Project.
Sustainability in UW Dentistry: Bamboo Toothbrushes
Phase One:
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Phase Two:
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This is important because I feel that environmentally conscious business strike the perfect balance of maintaining consumer culture, while encouraging sustainable innovation, intentional design and creative problem solving. Both parties win! As for my career, I plan on becoming an Environmentally Sustainable Business Consultant and this project will force me to prove to corporations the benefits of choosing to provide the more environmentally sustainable option to consumers. I want to learn how to change people’s minds just enough so that each party (business, consumer and earth) is still happy, creating the maximum benefit.
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Beyond me, the Earth is worthy of/deserves our consumption of products to be intentional. Studies show that we consume more than ever, but we are not happier with more. We are happier when we are intentional, and when we put time and effort into our loved ones, relationships, and experiences, not our material things. It is necessary to take the power that big corps have and use it to create more good than bad. I don’t think that products are inherently bad; I like the creativeness and innovation that comes with consumer culture. But we have taken it too far, and we need to challenge ourselves to keep the creative innovation and replace the negative impacts with positive ones.
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